Sunday, July 8, 2007

Ford promises to keep the Ka affordable in Europe

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The first generation Ford Ka was built off of the same platform as the larger Fiesta in Europe but the new upcoming model will share a platform with the recently announced Fiat 500. While Fiat has decided to follow the path of the MINI as a premium small car, Ford has decided to try and keep the new Ka less expensive. In Britain the 500 will have a starting price of almost £11,000 while the Ka is targeted at a significantly cheaper £7,500.

[Source: AutoExpress]

 

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