Thursday, July 26, 2007

A MINI running over water?

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Yes, a MINI can walk run over water. In a campaign to showcase the new MINI, the BMW-owned marque is making some MINIs with a (I guess not factory-installed) sailing option and they will be showcased at beaches around Spain this summer.

The cars, which will run over sand and then float on the sea will be the main attraction for MINI's advertising efforts in Spain, one of countries with the most tourist visitors. The aim of the campaign is "creating tendencies and, of course, amuse everybody", says the press release. The car exhibition will include activities for children and adults.

There are some more pics after the jump

[Source: MINI]


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