Seemingly only moments after unveiling the 2009 Honda FCX Clarity at the LA Auto Show last week, Honda began running a commercial featuring the first series production fuel cell car. Given that the only thing emitted from the Clarity is water, it seems fitting that the ad features a highly choreographed water fight in the mold of a typical Hollywood blockbuster. The premise is that replacing flying lead with streams of water is analogous to replacing CO2 and other pollutants with water vapor. Given the extremely limited availability of the Clarity when it becomes available next summer, this is clearly more of an image ad for Honda than promotion for the car itself. See also GM's ads featuring the Volt.
BOLD MOVES: THE FUTURE OF FORD Step behind the curtain at Ford Motor. Experience the documentary first-hand.